LG Nowrooz Promotion

Short Brief

Concurrency of LG’s Nowrouz promotion with spring, season of germination and renewal, lead us to main concept of this campaign. Cherry blossom as a main object is the best choice that select for all images. Cherry blossom is one of the symbol of Korea, and also it is a very beautiful sign of spring. The purpose of this campaign is presenting various cash discount and valuable gifts. Also slogan must imply to start a new season in business and economy of country with hopeful tone. So we create this slogan for this campaign: Nowrouz, is your day, and Nowrouz means new day.



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Concept | HamidReza Daneshfar, Saeed Rashvand
Copywriter | HamidReza Daneshfar
Art Director | HamidReza Daneshfar
3D Artist & Creative Retouch | Saeed Rashvand
Illustrator | Nikoo Daneshfar

Client Goldiran | LG